Tailor-made solutions to complex problems
Fullbrook Strategies can be trusted to provide bespoke services to governments, companies and individuals.
Centuries of combined knowledge, knowhow and networks come together at Fullbrook Strategies. We bring together world leading experts in strategy, research, strategic communications, campaigning and media management, giving clients access to the insight, practical experience and relationships needed to navigate complexity and deliver results with clarity and confidence.
Our collective experience gives clients access to insight, instincts and connections forged at the highest levels of public life, allowing us to navigate complexity and deliver results with clarity and confidence.
Our campaigns are always driven by cutting edge research, which underpins and shapes campaign narratives to secure desired outcomes.
Above all, that means putting Outcome Before Process.
Our Founders
Mark Fullbrook
Founder and Chief Executive Officer
Mark has advised presidents and prime ministers, not only in the United Kingdom, but from South America to Sri Lanka and across much of Africa and the Middle East.
Mark is an acknowledged expert campaigner and strategist. Boris Johnson personally asked him to mastermind his successful campaign to become Leader of the Conservative Party.
When Boris Johnson left office, Mark was asked by Liz Truss to be the Director of her Leadership campaign. Upon becoming Prime Minister, he joined her in Government as her Chief of Staff.
A former Head of Campaigning for the UK Conservative Party, Mark specialises in solving political problems, crisis management, grassroots organisation, and targeted, research-driven political and commercial campaigns.
Others he has advised range from the former Speaker of the US House of Representatives Newt Gingrich on his successful campaign to win control of the US Congress, (Newt described Mark as The UK’s Lee Atwater) to Nobel Peace Prize winner, Lord David Trimble on the Peace Process in Northern Ireland and elections during that time.
Mark regularly acts as an advisor to a number of CEOs of major international businesses.
Alice Robinson
Founder and Managing Director, Government Affairs
Alice oversees the running of Fullbrook Strategies’ Government Affairs Team and provides strategic counsel to clients across a range of sectors.
Before founding FSL, Alice served as a Special Adviser in 10 Downing Street, offering advice and political solutions at the highest level of government.
She brings over a decade of experience at the heart of Westminster, having led parliamentary offices for MPs, Committee Chairmen, government ministers, and cabinet members in the House of Commons. She has worked on numerous political campaigns, including Boris Johnson’s successful bid to become Prime Minister of the United Kingdom and ran his Westminster office for seven years.
She is married to Sir Jake Berry and they have three small children.
Mac Chapwell
Founder and Managing Director, Campaigns
Mac is Head of Campaigns at FSL and an accomplished political strategist who has advised Prime Ministers, Presidents and international business leaders. His experience spans successful campaigns across the UK, the Middle East, the Caribbean and Africa.
He brings almost twenty years of election and political strategy experience. Mac spent six years at Conservative Party Headquarters as a Campaign Manager, running regional operations across five election cycles, including two General Elections. During this period he was named Campaign Manager of the Year following the 2019 UK General Election.
In 2022, Mac served as a Political Adviser to the Prime Minister in Number 10 Downing Street.
Earlier in his career, he worked on Presidential and Senatorial campaigns in the US, advised a UK Cabinet Minister in Parliament and was Strategic Communications Adviser to the Economy Minister of Northern Ireland.
Services
Government Relations
Leveraging the expertise of our seasoned political professionals, media operators, and research specialists, our government affairs team provides you with cutting edge research to strategically shape your narrative. We work closely with you to amplify your message, ensuring it resonates with the right audiences and drives the outcomes you seek. Whether you are influencing policy, managing a crisis, or shaping public opinion, our team is dedicated to helping you achieve your goals with precision and impact.
Our team brings experience from the highest levels of government and public life, including former Chiefs of Staff to both a British Prime Minister and a current Labour Cabinet Minister, senior political advisers in the Departments of Business and Foreign Affairs, the government lead on anti fraud and money laundering, and a Minister for the Northern Power House. We draw on backgrounds that span the full political spectrum, with experience across all major parties, giving you insight that is genuinely cross party and grounded in real world understanding of how decisions are made.
Election Campaigns
With over 100 years of combined political experience spanning six continents, we offer an unparalleled, all-inclusive campaign package. Our services encompass cutting-edge digital strategies, trusted political counsel, and proven grassroots organisation. By drawing on our global expertise and deep understanding of political landscapes, we ensure your campaign is not only innovative but also effective. Whether you're navigating complex political environments or mobilising support at the grassroots level, our comprehensive approach equips you with everything you need to achieve success.
Litigation Support
In the modern world of high value, multi-disciplinary, international litigation, having the best team of lawyers is no longer enough. Combining 20 years of legal expertise, public and government relations and international expertise, we are ready to support your case. We can support your business and your legal team to help you win in the court of public opinion, as well as in a court of law.
Research and Insights
We deliver cutting-edge intelligence, in-depth research, and comprehensive analysis to support our campaigns. Our expertise translates this data into actionable insights, empowering our team to develop strategic counsel that drives impactful and informed decision-making. By staying at the forefront of industry trends and emerging threats, we ensure that our strategies are always ahead of the curve, offering our clients a significant competitive advantage.
Counter Fraud and Financial Crime
We deliver support and strategic advice to governments, individuals, SMEs, non-profits and corporates on counter fraud and financial crime in order to protect reputations, IP and assets. Our comprehensive offering enables you to achieve your objectives, and manage your reputation, while protecting you from bad actors. Our expert team can advise you on best practice, how to manage data breaches, navigating the complex regulatory and legal environment, and on systems change. Allied with our cyber security and sanctions experts, FSL’s team provides the insight and support you need to succeed whether you are navigating contracts, managing your reputation, expanding your market footprint, or seeking to shape policy.
Reputation Management
In today's 24-hour news cycle, a strong reputation that took years to build can be shattered in mere hours. We specialise in safeguarding your reputation against the challenges of today’s fast-paced, multi-channel media landscape. Our team of media experts — including former national broadcasters, journalists, speechwriters, and brand strategists — are equipped to create, curate, and protect the reputation of you and your company. Additionally, we offer 24/7 crisis communication support to manage and mitigate any potential reputational threats, ensuring you are prepared for even the most unexpected situations.
AI and Cyber Solutions
We deliver comprehensive cyber defence services and solutions, meticulously tailored to meet the unique needs of our clients. Our expertise extends beyond just protecting digital assets; we also provide strategic consultation on integrating advanced AI practices into your operations. By leveraging the latest in AI technology, we help enhance your business's resilience and safeguard its interests against emerging threats. Our holistic approach ensures that your organisation is not only protected today but is also well-prepared for the challenges of tomorrow.
Defence Consultancy
We offer strategic advice to leading defence primes, SMEs, and industry disruptors within the defence, aerospace, and security sectors, positioning you to achieve your commercial objectives. Our Government Affairs and Public Relations teams are composed of experts who excel in their respective fields, bringing a deep understanding of the intricacies of the procurement landscape. We guide you through this complex environment, leveraging our expertise to secure effective outcomes that align with your goals. Whether you’re navigating government contracts, shaping policy, or enhancing your market presence, we provide the insight and support needed to succeed.
Energy and Resources Consultancy
We provide expert guidance to organisations operating within the energy, natural resources, and environmental sectors. Our team of specialists offers strategic advice on navigating regulatory frameworks, optimising resource management, and advancing sustainable practices. We work closely with clients to develop tailored solutions that address complex challenges such as energy transition, carbon reduction, and resource efficiency. By leveraging our deep industry knowledge, we can ensure you are well-positioned to thrive in an ever-evolving landscape.
Infrastructure and Property Services
By employing a strategic intelligence-gathering approach, we develop tailored government relations and community consultation support plans to help major projects achieve the outcomes you desire nationwide. Our team moves swiftly and adeptly to protect and enhance your reputation, ensuring that your development becomes a community aspiration rather than a point of contention. We work diligently to foster positive relationships and build consensus, so your project is embraced as a shared vision, not a battleground for opposition.
